The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Cross-Channel / Digital / Physical Cross-Channel
Project Bloks
Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
French food delivery
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France Category: Cross-Channel / Digital / Physical Cross-Channel
The Most Wonderful Ornament
Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Agency: Pet Gorilla / Los Angeles + Nest / Palo Alto
Client: Nest Category: Cross-Channel / Digital / Physical Cross-Channel
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore
Client: ALLIANZ Category: Cross-Channel / Digital / Physical Cross-Channel
Hidden Dangers
Agency: Deutsch / New York
Client: WATERisLIFE Category: Cross-Channel / Digital Cross-Channel
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Cross-Channel / Digital Cross-Channel
PERSONAL INNOVATION ACT
Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO
Client: SOFTBANK CORP. Category: Cross-Channel / Digital Cross-Channel
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Cross-Channel / Digital Cross-Channel